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Marketing Yourself Online

Feb 16th 10
By Louisa Beckett

The way we communicate has undergone a silent revolution in the past few years – instead of venturing out in public to find friends, shop for goods and play, we now stay home, put on our comfy slippers, pull down the shades and switch on the computer.

It’s only natural that job-hunting has gone digital as well. Career-finder websites have proliferated on the Internet, as have sites that let you create and post your CV or résumé online, either for a fee or for free. The flexibility of the digital platform allows job-seekers to be more creative, adding elements like photos and certificates, so the finished résumé may be a better reflection of their personality and work experience than a flat ink-and-paper version.

“As for crew having online CV’s, this is a popular and growing trend, especially for captains, chefs and few engineers,” says Angela Wilson, senior crew agent for Crew International, Inc. “I actually really like this idea for chefs, as it allows them to highlight their food photos, sample menus, awards and other articles or publications they have been in.”

There are a few caveats to remember when putting together an online CV, however. Wilson advises, “Although it’s great to have your own website, most employers don’t want to be just directed to a link – they want the actual résumé presented in a somewhat traditional format. This also makes it easy for them to compare multiple candidates.”

When you distribute your digital CV via email, don’t use a “scattershot” technique by sending out a group mailing; send it to one contact at a time. Be sure to include a proper cover letter addressed to the right person and copy edit your spelling and grammar (which, of course, is also essential when writing the résumé itself). Don’t use texting abbreviations and emoticons – they mite not lik it :). Be ready to send a prospective employer a hard copy of your CV by snail mail, if asked.

In addition to the jobs sites, social networking websites also can be a good place to prospect for work. “I have Facebook, Twitter and LinkedIn accounts and receive lots of prods and pokes,” says Lucy Medd of Burgess in London, adding, “…lots on LinkedIn (as this is a professional networking site, it makes sense), a few on Facebook but none on Twitter.”

One Fort Lauderdale-based crew agency also reports that while they receive a couple of inquiries a week via Facebook, they get at least one a day through LinkedIn. A popular business tool, LinkedIn ( offers job-networking capabilities, including finding and getting back in touch with former employers and colleagues you’ve lost contact with who might be able to help you now (although the process is a bit easier if they have an unusual name).

LinkedIn mainly is used for business – so marketing yourself through its services is fair game – but Facebook, Twitter and YouTube are still primarily fun social sites. It pays to be cautious when networking through those online media, in order to avoid inadvertently turning a prospective employer (or a friend) off.


Specifically for yachties, marries both social networking and job hunting. Crew are able to virtually network as well as post their CV and browse jobs posted by crew agencies and other users. Captains and crew can then contact one another through the site about jobs.

While the Internet is a great place to supplement your job hunt, yachting industry experts advise not to put all your eggs in one basket. Yachting remains a small, intimate enclave rather than a “virtual” marketplace. A face-to-face meeting and a handshake still stands for much more than a poke or a tweet.

Wilson says, “Most of our new crew and new business comes from word of mouth, advertising and other industry recommendations.”

Most of all, it’s important to remember that what happens on the web, stays on the web – forever. If you’re serious about finding and keeping a good job in the superyacht industry, think twice before uploading photos of that wild bachelor party you attended or wet t-shirt contest you entered on Facebook!


Related Topics:

Four Job-Hunting Pitfalls to Avoid

Wake Up or Hit the Snooze Button?
Wacky Self-Promotions

Rating  Average 3.5 out of 5

  • I am currently looking for a job change. I access my LinkedIn account at least once a day to make sure i don't miss on any opportunity.
    Posted by Marketing Yourself 16/03/2011 20:10:44

  • Or simply use, which has the highest level of security of any online crew websites and boasts great privacy settings with thousands of current members.

    You can even stop ex-employees, ex-employers or ex-girlfriends from seeing your profile. Your online profile makes your online CV a thing of the past.

    It allows you to be very selective in who can contact you in the first place, which is why so many super yachts go there as their first port of call. But you certainly still need to make sure not to fall prey to some creep, let's face it they are anywhere.

    But with the massive choice of members available you should be able to trust your instincts to pick the right person. There is no need to jump on the first opportunity that arises, there are hundreds.

    A crew agent that turned me down at their office ended up hiring me via another staff member from the same crew agent who had a boat profile on Find a Crew and thought I was the perfect match based on my crew profile that I have there.

    I don't think my CV is any worse than my crew profile on, but that person got to read my profile online while the first person at the agent wouldn't even look at my CV when I dropped in, in person. I understand that in the 20 minutes she would have needed to speak with me, her colleague probably could have checked out 50 profiles in the same time. Which I'm glad she did.

    Thank you to that witty person at that crew agent and thank you who I think should receive an award for what they do for the marine industry.
    Posted by Roger_6 06/03/2010 15:16:54

  • Make sure the CV you post on line can be opened by other computers than your own. Send it to a few friends that have diffrent operating systems than your own to see who can and can't open it. I have sent emails to crew telling them that I can't open their CV and they send me the same thing in an email attachment. Now'a'days, I don't even bother to email them back to tell them I can't open that one either. I just move on to the next resume on the stack. As the person above said, DON'T BE LAZY! Copy and paste your CV into an email.
    Posted by s_2 18/02/2010 17:34:53

  • That is a very good and important note about those "wild party" photos crew post of themselves and others. It may seem fun but it could cost in the long run. Also, when you are posting on those job sites (a good free one is, don't just post your CV and wait for the employers to come to you. Go back to the site daily to see what's posted. You may even find a new crew agency that you overlooked. Beware of the scams though. Good sites will be monitoring for them and kick them off.

    And yes I think it is a good idea to have your own web site (a good free one is so you can put that address on your business card (the one with a color picture on it of yourself). Be sure to keep it professional and simple to view (if you put a background behind your CV, sometimes you can't read the words). Put only the important things on page 1 & 2. Some Captains will want to know in which crew house you are staying (and there is a reason for that).

    When you are replying to a post or request from an employer, DON'T BE LAZY and send the same cover letter to all jobs. At least make the salutation and first 2 sentences distinctive for THAT JOB. If you are lazy in applying for a job, they will think you are lazy in your work habits. The reason for this??? Most of the time you don't know if the jobs you're applying for are posted by the same person/yacht. If they get 3 letters from you exactly the same, they are not going to be impressed.

    Contact your crew agent weekly to let them know you are still looking for work...even daywork. Daywork can be so important to networking. Treat your crew agent with respect. Remember, they choose who to put up for the jobs that come in. Well, that's my 2 cents worth. Good luck to all.
    Posted by s_2 18/02/2010 14:09:00

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